With the collaboration of his cousins Simon & Diamond, he introduced the new hybrid sound of bhangra raggamuffin – also known as bhangramuffin – to the world with his first album No Reservations, recorded in Jamaica and produced by Simon & Diamond, Phil Chill, Robert Livingston, Bobby Digital and Sly Dunbar) in 1993. It was followed by Make Way for the Indian, (produced by Sly & Robbie, The Press, Mafia & Fluxy, Pandit Dineysh and Chris Lane), which featured rapper Tim Dog and spawned the hit, "Boom Shack-A-Lak". By 1997 he parted ways with Island and his next album, "Real People" (produced by Harjinder Boparai) was signed and released by Warner Bros. Sweden and proved to be his most experimental album, and also featured more Indian elements than the other albums. In his heyday, In 1996, he roped in to sing and dance for a music video "NO PROBLEM" also made an appearance in the Tamil film, Love Birds, dancing alongside Prabhu Deva. it became a nationwide hit, then he became recognized by many Indian fans. By 2000, Apache had parted ways with Warners and has since been signed to US management company, Sunset Entertainment Group, which would lead later on 2013 for Apache to collaborate on an album with hit producers Jim Beanz & Charlie Hype (both also signed to Sunset Entertainment Group).