Over the course of the next few years, Smosh began to diversify. They started making short YouTube skits, such as their annual video series Food Battle and That Damn Neighbor. Smosh continued to grow in popularity and became one of the most subscribed channels on YouTube. In 2009, Smosh prepared a massive redesign of Smosh. com, added a games section, and put extras in the video section. In January 2010, Smosh launched the "Smosh Pit" feature, a blog that consists of various pieces of pop-culture trivia, and written comedy. In addition, 2010 saw the channel launch 3 different Smosh-based web series: Ian Is Bored, which started as a collection of comedic videos by Hecox, but then turned into both Hecox and Padilla making vlog like videos, and renamed Smosh Is Bored; Ask Charlie, where people ask Charlie, from their January 2010 Charlie the Drunk Guinea Pig video, random questions; and Lunchtime with Smosh, a comedy series featuring Smosh getting and eating food from various places, and answering Twitter questions from their fans on Twitter. Some of Smosh's most popular video series include Pokémon in Real Life and If ____ Was Real. Also in early 2010, Smosh created the "iShut Up App" for Android phones as part of a Google sponsorship; it eventually made its way to the iTunes app store. In 2011, the number of views grew by 40% when Smosh was acquired by Alloy Digital (later changed to Defy Media).